Here Because This Tweet Exists (with Adam Koszary) Artwork

Absolute Units

The Museum of English Rural Life podcast. We're exploring the fascinating, surprising, and moving backstories of our collections, to tell the story of the English countryside.

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Absolute Units

Here Because This Tweet Exists (with Adam Koszary)

March 26, 2025 • The Museum of English Rural Life

In April 2018, we shared a photo of a very large sheep on Twitter with the caption 'look at this absolute unit'. Before we knew it, this sheep had changed our museum's fortunes forever.

For our first-ever episode of Absolute Units, we're joined by Adam Koszary – former MERL social media manager from 2012 to 2019 and father of the Absolute Unit post–to revisit the story behind our most viral moment.

What did it take for a museum to go viral on the Internet? What was its role in our history? And what did it mean for our future?

Episode produced by students at the University of Reading's Department of Film, Theatre, and Television. Intro produced by Joe Vaughan.

P.S. We hope to offer transcripts for future episodes! We're a very small team and trying to figure out the best way of providing these.

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Absolute Units is the official podcast of The Museum of English Rural Life. The series is made possible through the generous support of Arts Council England. Theme tune by Tai Dawson. This podcast contains audio by Epidemic Sound.

Hosts: Joe Vaughan and Ollie Douglas.

Producer: Joe Vaughan